How is the Business Report Card Generated?

We automatically scan your website and generate insights on how to increase website traffic and search rankings. Understand the rankings and actions you need to generate more business—without the need for technical expertise or a dedicated marketing team! We know you love DIY, so we provide a BONUS resource center to help make immediate changes to your business, increase engagements, and make working with your business - easier! 

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Business Listings

The Business Report Card collects data from over 70 directories to show how your business ranks based on: number of listings, accuracy of listings, and missing sites. Local businesses need accurate listings across a variety of business directories to ensure people can discover them online.


The Business Report Card aggregates data from over 30 customer review sites to highlight: number of reviews, recency of reviews, and average score. Businesses must continually collect organic reviews and strive for a 4-5 star review rating to establish trust and credibility.

Social Media

The Business Report Card positions your business' social media presence against similar businesses in regards to the number of posts and size of the audience. Businesses must keep their followers engaged to grow their audience and build brand loyalty.


The Business Report Card leverages Google PageSpeed Insights to assess your business' website for; Mobile responsiveness, Content, and Load speed. Businesses need a mobile-friendly site that delivers the information people seek in order to make buying decisions.


The Business Report Card breaks down three relevant categories when selling products and services online: 1. online storefront, 2. online payments, and 3. lead engagement, searching for visibility and ability to conduct online sales to optimize and provide insight into the business's e-commerce presence to identify obstacles and grow your engagement and sales. 

Digital Advertising

The Business Report Card recommends keywords that will generate the most impressions and clicks for your business. The report also identifies how your business stacks up against competitors. Compare: Keyword overlap, Number of paid keywords, Monthly paid clicks, and Monthly ad budget.  Uncover golden opportunities with search, social, and display advertising.


The Business Report Card identifies how your business' organic keyword performance stacks up against competitors. Compare keyword overlap, number of keywords, monthly clicks, and monthly value of clicks. Local businesses need to own popular keywords to ensure potential customers find them before their competitors.